Founded in 1971 as a concert production company, New Audiences has grown to include many other facets of the music business, including personal management, tour management, consultation services, and concert advertising and marketing.
For more than 34 years, New Audiences has built its reputation and success on the solid foundation of knowledge, experience and commitment to quality music and performance. New Audiences produces concerts using carefully planned and executed marketing strategies after evaluating new musical trends and directions, and matching specific performers to carefully identified audiences.
New Audiences produces many concerts and events each year, including shows at Carnegie Hall, Lincoln Center, Town Hall, and the Beacon Theatre. In addition to presenting concerts by such diverse artists as Sonny Rollins, Take 6, The Rippingtons, Chick Corea, B.B. King, David Grisman, Ute Lemper, Violent Femmes, Barenaked Ladies, David Bromberg, Joan Baez, Indigo Girls, Tony Bennett, Yanni, Dar Williams, Joshua Redman, Ruben Blades and Lyle Lovett, New Audiences has achieved recognition as an innovative producer for its ability to pair artists from different genres and consistently attract a cross-section of their respective audiences.
As producers, New Audiences enjoys excellent working relationships with a variety of companies. They have presented shows with Evian Natural Spring Water, Anheuser Busch, Hennessy Cognac, Harvey's Bristol Cream, GRP Records, WQCD-FM (CD101.9), WRKS-FM (KISS-FM), the Brazilian Cultural Foundation, The Nature Conservancy, Festival Productions, Inc. (producers of the JVC Jazz Festival) and other corporations and organizations.
Over the years, New Audiences has produced the following concerts: Sonny Rollins, Miles Davis, Joan Baez, Grover Washington, Jr., and Spyro Gyra at the Beacon Theater; the CD 101.9 Jazz Wednesday Series at the World Trade Center, including shows with Joe Sample and Angela Bofill; Loreena McKennitt and Ladysmith Black Mambazo at Town Hall; and Indigo Girls at Central Park Summerstage. In addition to its extensive activities in the New York metro market, New Audiences has also presented concerts in Washington, D.C., New Haven, Philadelphia and Baltimore.
New Audiences has acted as a consultant to jazz festivals in Europe, including the Umbria Jazz Festival in Italy and the Vienna Jazz Festival. They co-produced the Panasonic Greenwich Village Jazz Festival. For four years they were the advertising and promotional consultant/agency for the JVC Jazz Festival in New York. Since 2001, New Audiences has been consultant and talent buyer for the Rochester International Jazz Festival.
In 1997 New Audiences was nominated by Pollstar Magazine as Independant Promoter of the year.
New Audiences' president Julius J. Lokin served as Adjunct Professor of Concert Management at New York University, teaching in their Music Business program (1998 - 2002). He has contributed chapters for two textbooks used in music business programs in many universities, Baskerville's Music Business and Career Guide and Music Business Primer by Diane Rapaport
161 West 75 Street
New York City, NY